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235宅宅理论电影

The people's Daily published an article by Professor Liu Yan of the College of design
Release time: 2021-12-13 11:54:30 Author: Zhang Baihan yuan Kai Click:[ ]

twelve month twelve People's daily( 08 The art supplement publishes an article written by Professor Liu Yan of the school of mechanical engineering Ancient style illustration shows traditional aesthetic implication The article holds that it is a common practice to inherit and carry forward the excellent traditional Chinese culture, and the "ancient style" culture formed from this has a profound impact on music, dance, art and other literary and artistic creation. In particular, in recent years, the rise of the ancient style illustration, with the help of the internet widely spread, loved by many young people, has also become an important carrier of Chinese culture foreign exchange. The article points out that it is necessary to continue to study the excellent traditional Chinese culture, draw nutrition from the classics of clothing, architecture, patterns, colors, etc., and better transform the visual symbols and cultural spirit that have been precipitated in history into the creation of ancient style illustration, to speak Chinese stories well, to strengthen cultural confidence, and to enhance teenagers' love and interest in national culture research, It has realistic and far-reaching significance.

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(the full text is as follows)

 

Ancient style illustration shows the traditional aesthetic meaning

 

Liu Yan

 

At present, it is common practice to inherit and carry forward the excellent traditional Chinese culture. The "ancient style" culture formed from this has a profound impact on music, dance, art and other literary and artistic creation. In particular, in recent years, the rise of the ancient style illustration, with the help of the internet widely spread, loved by many young people, has also become an important carrier of Chinese culture foreign exchange.

Ancient style illustration is the combination of Chinese traditional culture and modern illustration design. Compared with foreign illustration, Chinese ancient style illustration is unique. Drawing lessons from the composition, modeling, brush and ink of traditional Chinese painting greatly enriched the artistic forms of ancient style illustration. Some works draw nutrition from the traditional literati paintings, and express their emotions with ink and wash light colors, and construct artistic conception; Some works inherit the essence of traditional fine brushwork and draw vivid figures with delicate lines and elegant colors; There are also some works that continue the traditional Chinese painting scattered point composition, pay attention to the use of blank techniques to convey the mood of the picture, so that illustrations fully show the traditional aesthetic implication. The ancient style illustration, which grows up in the Chinese traditional color language and creative concept, is full of the beauty of charm. While inheriting the excellent traditional Chinese culture, it also promotes the development and innovation of illustration design.

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Pu Zhen series illustration

yes The flexible use of Chinese traditional patterns, folktales and architectural elements is also a distinctive feature of ancient style illustration. Many illustrators extract cultural symbols from traditional creations and interpret them in a brand-new way, which makes the performance content of ancient style illustration more diversified and styles increasingly diverse, which meets the spiritual needs of people for traditional culture. For example, some illustrators artistically depict the traditional cultural characteristics of major cities to show the beautiful image of the city. In the work Shaoxing, the illustrator starts from the love story between Lu You and Tang Wan, selects "Chai" in "Chai tou Feng" as the main design element, and creates a unique style of Jiangnan Water Town with concise images and elegant colors. Guilin with "boating" as the theme, "Foshan" with "lion awakened" as the main body, and "Weifang" with "Zhiyuan" as the background, all of these works have become popular in the Internet and attracted people's attention to traditional culture. In addition, in the fields of product packaging, portal, mobile client, etc., more and more ancient style illustrations are applied. Among them, many traditional cultural images are transformed into fashion symbols and enter people's daily life.

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Shexi ancient style illustration

The rapid progress of science and technology has opened up a broader space for the development of ancient style illustration. Nowadays, many illustrators use computer as the main tool for illustration design. In order to meet the diversified needs of the "cyber generation" for traditional culture, 3D Illustration VR New forms such as illustration are introduced into the creation of ancient style illustration, which makes it develop in the direction of specialization and diversification. For example, in the recent short video platform to attract millions of netizens to pay attention to the "Shanhaijing" series 3D Illustration not only reinterprets myths and legends with the painting style of integrating traditional Chinese painting, folk art and popular elements, but also complements with dynamic 3D Effect, bring the viewer a new visual experience. The works spread rapidly on the network platform, attracting a large number of young fans. It is worth noting that not only the audience group of ancient style illustration is becoming younger, but also the creators are more“ ninety After "even“ 00 After ". The ancient style illustration arouses the love of traditional culture among the young people with traditional details and modern expression.

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Mobile phone case with antique illustrations

New formats such as theme customization, cultural and creative research and development have further expanded the application fields of ancient style illustration. Many young people through the network customization service, will like the antique illustration applied to mobile phone case, clothing, accessories and other daily necessities, to meet the personalized needs. Some illustrators try to turn their works into cultural and creative products to promote cultural communication. For example, a young illustrator in Guizhou opened a studio in the ancient Dong village. On the one hand, he kept the local memory with his brush and at the same time made it into a cultural derivative, which added a touch of light to the local cultural industry. With the continuous improvement of modern cultural industry system, the development potential of ancient style illustration will be further released.

The Internet based ancient style illustration, with its beautiful artistic conception and infectious artistic style, builds a bridge between traditional schema and modern life, meets people's cultural needs and stimulates the creative vitality of illustrators. However, there are some problems in some works, such as copying traditional cultural elements, similar pictures, improper use of some cultural symbols and so on. It is of realistic and far-reaching significance to continue to study the excellent traditional Chinese culture, absorb nutrition from the classics of clothing, architecture, patterns, colors, etc., and better transform the visual symbols and cultural spirit that have been precipitated in history into the creation of ancient style illustration. It is of realistic and far-reaching significance to talk well about Chinese stories, strengthen cultural confidence, and especially enhance young people's love and interest in national culture research.

(Liu Yan is director of the Department of industrial design, Professor of design and doctoral supervisor of School of mechanical engineering, Shandong University)

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